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if i have a client who is selling their
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business i try to explain to them
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you need to convey to a potential buyer
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that you really believe in the business
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that you’re selling
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but you have to also let a potential
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buyer think
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that they can do a better job growing
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your business than you did
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when you were running it that’s a tricky
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little balance to strike
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where you want to you know explain that
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yes this great thing that you’ve built
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is worth the price that you want to get
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for it you need to talk about how
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you’ve accomplished all these different
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things and you have all these great
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clients and you have all these great
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employees or whatever you have
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a great product but you also need to let
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a potential buyer know
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in subtle ways that there’s a real
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opportunity to grow it into so much more
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and
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maybe you can’t because you don’t have
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the resources or maybe you can’t because
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you don’t have the time or
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you’re ready to move on but any buyer
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looking to buy a business
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is usually looking to do so because they
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want
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they see an opportunity to turn their
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investment into something much greater
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most people aren’t looking for a job to
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have for the next 20 years
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usually they’re looking to take what
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you’ve built and grow so you need to
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give them some reason to think that they
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can
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build upon what you’ve already built