00:04
if i’m involved in the negotiations or
00:06
assisting them in any way i try to
00:08
say to them you know on the one hand you
00:10
need to be very proud of what you built
00:12
you should be proud of what you built
00:13
and you need to convince any potential
00:15
buyer that you truly believe that you’ve
00:17
got a great business
00:18
and that’s worth what you want to
00:21
receive for it
00:22
on the other hand you need to let the
00:24
buyer know that
00:26
or at least let the buyer think that
00:29
they can buy
00:30
your business and expand on it or make
00:32
it even better than what you did
00:34
at the end of the day most people
00:35
looking to buy a business
00:37
are only buying it because they think
00:38
they can do a better job or they can
00:40
turn it into something more valuable
00:41
than it currently exists
00:43
and sometimes they’re right and
00:44
sometimes they don’t really understand
00:46
just how
00:47
how you know hard you had to work to get
00:50
there but at the end of the day
00:51
if you’re selling your business you
00:52
should be proud of what you’ve built you
00:54
should ask for a fair price for what you
00:55
built
00:56
but you should also sell it to a buyer
00:57
who think this who thinks that they can
00:59
build it into something even better