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so mentors in the practice I was a huge
beneficiary of uh quite a few mentors in
our firm from Ron gtz to Eric Larson to
my my father Albert manashi and they all
taught me different things but what
stands out to me the most as a lesson my
dad taught me early on was uh we’re in
the people business and he asked me
what’s your job as a lawyer and I
naively said to win to win cases and he
looked at me and smiled he said it’s to
create a happy client and that really
stuck with me and I said well that makes
sense and he said there’s three really
basic pieces to creating a happy client
if you’re in the in the service business
one is creating an incredible experience
and second was getting incredible
outcomes and third was at a reasonable
price and he reminded me that the
outcome you have less control over but
the service side The Experience side you
have all the control over and so our
firm has always considered itself kind
of the Blue Ribbon standard to providing
that high high level of service to
ensure that the client has as little
fear of the unknown and it’s as well
educated as possible for they make
informed
decisions one consistent piece of advice
I give to clients throughout the process
considering how emotionally charged it
is and how difficult the process is it’s
highly personal is it’s not just where
you end up but it’s how you get there
that’s critically important it’s very
easy to to kind of go down to the lowest
common denom and do things you’d regret
later and so I I feel like I’m always
reminding clients uh because I’m I’m
usually working with great people going
through a tough time that we want to get
through this process with so with Grace
and integrity and that at the end of the
day we want you to be able to look in
the mirror and be proud of how you got
there not just that you got there and
it’s even more important when you have
kids and you’re thinking about sitting
at graduations or volleball games
together and so I feel like I’m always
reminding clients of that one key piece
of that integrity and Grace and being
proud of how you got there and not just
getting
there

Portland, OR family law attorney Shawn Menashe talks about his mentors in the practice and shares his most common piece of advice to clients. Mentorship has played a pivotal role in his practice. He was fortunate to have several mentors within the firm, including Ron Gtz, Eric Larson, and his father, Albert Manashi. Each mentor taught him valuable lessons, but one that stands out most is a principle his father instilled early on: they are in the people business. His father once asked, “What’s your job as a lawyer?” and he initially responded, “To win—to win cases.” His father smiled and clarified, “It’s to create a happy client.” This idea resonated deeply, and his father went on to explain that in the service business, there are three essential components to creating a happy client.

First, it’s about creating an incredible experience; second, achieving excellent outcomes; and third, offering a reasonable price. His father also reminded him that while the outcome is not always fully controllable, the level of service and the client experience are entirely within their control. The firm has always considered itself the Blue Ribbon standard in providing high-level service, ensuring clients experience minimal fear of the unknown and are well-informed to make empowered decisions.

A consistent piece of advice he offers clients, especially considering how emotionally charged and personal the legal process can be, is that it’s not just about where one ends up, but also about how they get there. It can be tempting to fall to the lowest common denominator and make decisions that might lead to regret later. He often reminds clients, particularly those navigating tough situations, to move through the process with grace and integrity. Ultimately, he emphasizes the importance of being able to look in the mirror and feel proud of how they handled the journey, not just that they reached the destination.

This perspective is even more crucial for clients with children, as it shapes future moments like sitting together at graduations or sporting events. He continually reminds clients of this key aspect: to uphold integrity and grace, and to be proud not only of where they arrived but also of how they got there.

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