Miami, FL commercial litigation attorney Robert Zarco talks about his background & experience and the philosophy that guides his work. With an extensive business background, including initiating a landscape business at the age of seven, they acquired a profound understanding of financial matters early in life. Their interest in franchising grew through visits to various establishments like McDonald’s, Burger King, and Taco Bell, fueling a desire to own a franchise and amass wealth. Transitioning into a legal career, they encountered the challenges faced by franchisees, experiencing oppression from franchisors due to inherent conflicts in their goals.

Recognizing the limited access of many franchisees to the court system and their inability to afford legal representation, they dedicated themselves to equalizing the playing field. Their aim was to represent franchisees on a contingency fee basis, ensuring legal rights for those without the means for traditional legal services. This commitment culminated in the establishment of their law firm.

When offering advice to clients entering business relationships, they stress the significance of due diligence. This entails thorough investigation of the business, consultation with those familiar with the entity, and, particularly in the franchise domain, engaging with other franchisees. They highlight the franchise disclosure document, provided by franchisors, as a valuable resource containing information about existing franchisees. Furthermore, they recommend the hiring of a specialist in the relevant industry, as opposed to a general lawyer, to provide comprehensive assistance in due diligence and business ventures.