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we really
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like to get to know our clients really
00:08
get to know their case in depth to the
00:10
point where we’re willing to spend extra
00:12
time to do that
00:13
if you had filmed this in my office
00:15
there would have been a taxi meter that
00:17
i inherited from my dad as a lawyer
00:19
that one of his clients gave him as a
00:20
joke and we like to tell our clients
00:23
we’re not taxi meters we’re going to sit
00:25
down and you’re not going to feel like
00:26
you’re being billed for every second
00:28
even though we do bill by the
00:30
hour other than in contingency cases but
00:32
that we’re going to take the time
00:34
to learn about their case and they’re
00:35
not going to pay every nickel for that
00:37
because we realize particularly with our
00:38
small business clients
00:40
that they have a budget and litigation
00:42
is expensive we want to find
00:44
a way to win and have a satisfied client
00:46
at the end of the day
00:53
well you have to know about human nature
00:55
you’re really producing almost like a
00:57
movie by
00:58
the end so throughout the course of the
01:00
case you’re envisioning
01:01
how you’re going to organize the case
01:03
what witnesses you’re going to put on
01:05
and even which lawyer is most effective
01:08
on our team
01:09
to question a particular witness for
01:11
example yesterday we were doing a
01:12
deposition
01:14
and i knew that my hard-nosed
01:15
personality wouldn’t work with that
01:18
witness and wouldn’t play in the
01:19
courtroom
01:20
so the person who was taking the
01:22
deposition uh was my
01:24
colleague terry bueller and he had a
01:26
different he has a different style to
01:28
use so
01:29
it’s a mix of styles and a plan and
01:31
figure out how to get an aggressive
01:33
approach to tell the truth but really
01:35
understanding human nature and
01:36
understanding
01:37
you know what happened here and then
01:39
being a very effective presentation
01:42
and and being a good storyteller if you
01:44
tell a good story
01:46
uh and and create it with enough
01:48
dramatic flair
01:49
uh you can you can win the case and
01:51
sometimes like uh terry and i this
01:53
summer got
01:54
in a small case a hundred and twenty
01:56
thousand dollars off of someone who had
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cheap and cheated on a ten thousand
01:59
dollar
01:59
car and we we got sixty thousand dollars
02:02
in punitive damages
02:04
uh against one of the largest car
02:05
dealers in the country
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Chicago, IL commercial litigation attorney Peter S. Lubin shares his approach to the practice as well as what it takes to be successful in the courtroom.