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[Music]
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one piece of advice that i
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often give to clients repeatedly give to
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clients
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is to make compliance a priority the
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telemarketing business and the marketing
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business is one that is very highly
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regulated
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and that’s burdensome to be sure but
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purely from a cost-benefit point of view
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these are
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concerns that should be addressed at the
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beginning
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of the business’s life cycle because
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resolving these problems once the
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government
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or others bring actions is far more
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expensive
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than addressing them from from the
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beginning
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so one piece of advice that i’ve often
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given
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is to put time and attention into
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compliance issues
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it’s only natural for a business person
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when they’re beginning
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a new venture to focus on the
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solicitations and the sales
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and organizing the entity and
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doing those things that are hopefully
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going to bring in a profit
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but in this context in this type of
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business
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it’s extremely important
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it’s extremely critical to address
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compliance issues
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you