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00:04
intellectual property is i think super
00:07
exciting it is like legitimately the
00:10
hallmark of creativity you know as i’ve
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said many of my clients are startup
00:14
businesses and they’re entrepreneurs
00:17
that
00:18
have these great ideas and my job is to
00:21
help
00:22
protect them to help organize those
00:24
ideas into a structure and help protect
00:27
those ideas so that they result in an
00:29
asset for the client
00:30
and intellectual property
00:32
you know especially where you’re having
00:35
where you have
00:36
marks trade names trademarks those type
00:39
things are very easy to protect they’re
00:41
very easy
00:43
to
00:44
file either with the uspto or in the
00:47
separate states that you work in in the
00:48
case of cannabis you can’t file most
00:50
things with the uspto there’s some
00:52
particular restrictions related to it
00:55
but that turns into an asset that you
00:57
can you know you can license it’s
00:59
another revenue stream that a lot of
01:00
people miss and it’s really not that
01:03
difficult
01:04
but i think it’s a it’s a fascinating
01:06
area um
01:08
and a lot of people miss it when they’re
01:10
starting up their businesses
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Las Vegas, NV business law attorney Tisha R. Black talks about her firm’s experience in intellectual property law.