Miami, FL commercial litigation attorney Robert Zarco talks about the benefits of joining a Franchisee Association. In the context of establishing a franchisee association for a specific brand, significant benefits arise. The foremost advantage lies in the strength derived from unity, where a collective voice emphasizes shared concerns among franchises, making it more impactful than addressing issues individually. Despite potential reservations from some franchisors about franchisee participation in such associations, legal provisions, including the First Amendment and state laws, support the freedom of assembly and association. Numerous states have statutes recognizing franchise associations, enabling individuals to unite. The minimal financial contribution required as a membership fee pales in comparison to the substantial benefits offered.